Aunt Jemima

Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Aunt Jemima shopping experience:

1. Compare - without doubt the biggest advantage that the Aunt Jemima offers shoppers today is the ability to compare thousands of Aunt Jemima at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.

2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about

3. Testimonials - don't know anybody that has bought a Aunt Jemima? Wrong! If the Aunt Jemima is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.

4. Questions - Got a question about Aunt Jemima then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....

5. Reputation - Never heard of the company selling Aunt Jemima? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Aunt Jemima and build up a picture of their reputation for sales, returns, customer service, delivery etc.

6. Returns - still worried that even after all of the above your Aunt Jemima wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.

7. Feedback - happy with your Aunt Jemima then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.

8. Security - check for the yellow padlock on the Aunt Jemima site before you buy, and the s after http:/ /i.e. https:// = a secure site

9. Contact - got a question about Aunt Jemima, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.

10. Payment - ready to pay for your Aunt Jemima, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.

Aunt Jemima is a trademark for pancake flour, syrup, and other breakfast foods. The trademark dates to 1893, although Aunt Jemima pancake mix debuted in 1889. The phrase "Aunt Jemima" is sometimes used as a female version of "Uncle Tom" to refer to a black woman who is perceived as obsequiously servile or acting in, or protective of, the interests of White people.Green, Jonathon. The Cassell Dictionary of Slang, 1998. p. 36.

The 1950s television show, Beulah (show), came under fire for depicting a "Mammy archetype"-like black maid and cook who was somewhat reminiscent of Aunt Jemima. Today, "Beulah" and "Aunt Jemima" are regarded as more or less interchangeable as term of disparagement. The name "Jemima" is biblical in nature and is an anglicized version of the feminine Hebrew name Yamimah, the second of Job (Biblical figure)'s daughters born to him at the end of his Book of Job of the Bible.

History The direct inspiration for Aunt Jemima originates from a minstrelsy/vaudeville song of the same name. Chris L. Rutt of the Pearl Milling Company saw the song being sung by blackface performers Baker & Farrell wearing an apron and kerchief, and appropriated the character.http://www.prmuseum.com/kendrix/trinity.html

Aunt Jemima is depicted as a plump, smiling, bright-eyed, Black (people) woman, originally wearing a kerchief over her hair. She was represented as a History of slavery in the United States and was the most commonplace representation of the stereotypical "mammy archetype" character.

The character of Aunt Jemima also appeared in vaudeville, played by comedienne-singer Tess Gardella (a white actress, who performed the role in blackface).Slide, Anthony. The Encyclopedia of Vaudeville. Westport, Connecticut, Greenwood Press, 1994. p. 15–6.

The woman whose likeness was painted for the logo was Anna Short Harrington. Nancy Green, born a slave in Montgomery County, Kentucky, was hired by R.T. Davis Milling Company to play the Jemima character from 1890 to her death on September 24, 1923. Green (as Jemima), operated a pancake-cooking display at the World's Columbian Exposition in Chicago, Illinois during 1893, beside the "world's largest flour barrel." Harriette Widmer also portrayed the character on radio. There is also speculation that Ohio woman Rosie Riles (1901–1969) modelled for the first conception of the Aunt Jemima character.

Aunt Jemima was not the only depiction of a black person to be used in early advertising. Black caricatures were often featured prominently as trademarks of several products. Most commonly, such images were used to sell food, cleaning agents, agricultural produce, and products that were black or brown, such as coffee, ink, and chocolate. Examples include Cream of Wheat, featuring a cook named "Rastus," Fairbank's Gold Dust, a powdered laundry detergent, featuring "Goldie" and "Dusty," the "Gold Dust Twins," J & P Coat's Threads, featuring "Topsy" and "Mammy" cookie jars. Objections to the depiction of Aunt Jemima and other black advertising date back to the 1920s. According to Slave in a Box by M.M. Manring, one black professional polled in 1928 responded, "I positively hate this illustration."

The actress Aubrey Andreozzi recently depicted her in a Thursday morning television program, entitled Breakfast at the Firepit. She had chosen to be a "white Jemima," wearing only the apron and bandana, but it worked well.

The Aunt Jemima trademark has been modified several times over the years. She has been made younger and more physically attractive, and her kerchief has been eliminated for a more modern hairstyle and pearls. This new look remains with the products to this day.

Quaker Oats bought the brand in 1926.http://www.auntjemima.com/aj_history/ Aunt Jemima frozen foods were licensed out to Aurora Foods in 1996 and in 2004 absorbed into Pinnacle Foods Corporation.

1964: Aunt Jemima receives Key to the City of Albion on January 25, 1964. She visited Albion many times for fundraisers. http://www.albionmich.com/history/histor_notebook/070107.shtml